FMCG Gurus – Immunity Trends in UK – Country Report – 2024
Report Description:
This report evaluates the immunity market, an area of health and wellness that witnessed a surge in activity a few years ago, but now is seeing an evolution of attitudes and behavior as health and wellness goals are focused more on day-to-day issues and less driven by fear of illness. This report examines consumer attitudes and satisfaction towards their immune health, the extent they will look to address this area of wellness over the next twelve months, and what steps they will take. In addition, and crucially, the report examines how brands can drive value and demonstrate the effectiveness and essentialness of products at a time when spending on health and wellness products become less of a priority.
This report will look at the following areas:
- How consumers evaluate their immunity and how easily they deem themselves as susceptible to disease and illness, and how this is evolving.
- How consumers define good immune health, what they measure, and the link between other areas of well-being, such as energy levels and digestive health.
- The extent to which consumers are looking to address their immune health, what actions they will take, and the motivations they have for doing so.
- How immune health brands can help shape perceptions of value at a time when spending is more considered.
- What factors are most influential and drive purchasing habits within the immune health market, and
- The role of ingredient integrity within the immune health market.
How This Report Can Benefit the Industry:
- Driving value and influence: This report examines what actions the industry can take to position immune health products to drive sales at a time when consumers are less proactive towards their health and more price sensitive.
- Inspire new product development: This report helps shape strategies in an era when spending on health and wellness is more considered, showing the importance of innovation and quality over low cost when shaping perceptions of value.
Files included in this report:
Immunity-Trends-in-the-UK-Country-Report-2024.pdf
Immunity-Trends-in-the-UK-Country-Report-2024.pptx