FMCG Gurus – Top Trend 9 – Pursuing Simplicity – Global Report 2024
Report Description:
There is a shift towards back-to-basics nutrition, through streamlined ingredients, adaptogens, safety credentials, and convenient, on-the-go products to meet the needs of consumers seeking clean and convenient options. Consumers are looking for simplified product formulations that contain fewer, more natural and recognizable ingredients, meeting consumer preferences for transparency, purity, and healthier choices. This report explores our ninth top trend, Pursuing Simplicity. Our findings provide actionable recommendations for brands by ensuring simplicity and transparency in their products.
This report will look at the following areas:
- The number of consumers who have changed or improved their diet and the ways they have done so.
- Consumer perceptions regarding the importance of natural groceries.
- The challenges that exist when it comes to leading a health lifestyle.
- The proportion of consumers who believe that a product being convenient to prepare/consume are influential in shaping their perception of whether it is good value for money.
- The proportion of consumers who skip the following meals at least some of the time.
- The proportion of consumers who say they are eating the following meals more frequently compared to twelve months earlier.
- How influential is it that a product or ingredient is transparent in origin when choosing what food and drink to buy.
- How influential is it that a product is traceable and ingredients can be sourced when choosing what food and drink to buy.
- The proportion of consumers who say nutritional information on food and drink could be made simpler.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate a simplified, back-to-basics approach to food and drink by using consumer insights to suggest opportunities and innovation for the future.
- Ingredient listings: Highlights the importance of clear and simple ingredient listings, including what consumers deem appealing or off-putting on food and drink labels.
Files included in this report:
Top-Trend-9-Pursuing-Simplicity-Global-Report-2024.pdf
Top-Trend-9-Pursuing-Simplicity-Global-Report-2024.pptx