FMCG Gurus -Pet Nutraceuticals Resource

FMCG Gurus - Pet Nutraceuticals in APAC - 2025

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 Pages: 7  Topic: Health & Wellness  Published Date:  2024

In recent years, the humanization of pets, particularly cats and dogs, is a trend that has gained significant momentum, redefining the traditional roles of animals from mere companions to cherished family members. This shift underscores a deep emotional connection that pet owners share with their furry companions, with many considering them as integral to their lives as children. The well-being and emotional state of pets have emerged as significant factors directly influencing the overall well-being of their owners.


Amidst this evolving landscape, the demand for pet nutraceuticals - products specifically designed to enhance the health and wellness of pets through nutrition - has continued to grow. The growth of the pet care market, driven by pet owners' dedication to ensuring the happiness and vitality of their animals, has propelled the pet nutraceuticals market. As pet owners prioritize the quality of life and longevity of their pets, they exhibit a willingness to purchase premium products that promote optimal health and overall well-being.

  • The demand for pet nutraceuticals.
  • Nutritional value is a priority for pet owners when seeking out products for their dogs.
  • Free-from claims and streamlined ingredient lists are important to cat owners when seeking out products.
  • Opportunities exist around customization and personalization.
  • There is a growing acceptance of alternative protein sources in the cat care market.

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