FMCG Gurus – Immunity Health trends in North America – Regional Report – 2024
Report Description:
This report evaluates the immunity market, an area of health and wellness that witnessed a surge in activity a few years ago, but now is seeing an evolution of attitudes and behavior as health and wellness goals are focused more on day-to-day issues and less driven by fear of illness. This report examines consumer attitudes and satisfaction towards their immune health, the extent they will look to address this area of wellness over the next twelve months, and what steps they will take. In addition, and crucially, the report examines how brands can drive value and demonstrate the effectiveness and essentialness of products at a time when spending on health and wellness products become less of a priority.
This report will look at the following areas:
- How consumers evaluate their immunity and how easily they deem themselves as susceptible to disease and illness, and how this is evolving.
- Consumer concerns regarding germs and bacteria.
- How consumers define good immune health, what they measure, and the link between other areas of well-being.
- What consumers believe constitutes a poor immune system.
- Consumer recognition regarding the link between the gut microbiome and the immune system.
- The proportion of consumers who state that “A poor digestive system can have a direct impact on the immune system and vice versa”.
- The changes consumers have made to their diet and lifestyle to improve their immunity and the reasons they are doing this.
- The format of nutritional supplements that consumers use.
- The areas of health consumers want to improve directly by improving their immune system.
- When seeking out products that help aid the immune system, the most appealing factors that consumers would be willing to pay a premium for.
- The claims consumers like to see on food, drink, and supplement products positioned around aiding the immune system.
- The claims consumers like to see on food, drink, and supplement products positioned around aiding the immune system.
How This Report Can Benefit the Industry:
- Driving value and influence: This report examines what actions the industry can take to position immune health products to drive sales at a time when consumers are less proactive towards their health and more price sensitive.
- Inspire new product development: This report helps shape strategies in an era when spending on health and wellness is more considered, showing the importance of innovation and quality over low cost when shaping perceptions of value.
Files included in this report:
Immunity-Health-trends-in-North-America-Regional-Report-2024.pdf
Immunity-Health-trends-in-North-America-Regional-Report-2024.pptx