FMCG Gurus -FMCG Gurus – Packaging Trends in Asia Pacific – Regional Report – 2024

FMCG Gurus – Packaging Trends in Asia Pacific – Regional Report – 2024

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FMCG Gurus – Packaging Trends in Asia Pacific – Regional Report – 2024

 Geographies: Asia Pacific, Australia, China, India, Indonesia, Japan, Malaysia, Philippines, South Korea, Thailand, Vietnam  Industries: Category Insight, Packaging  Published Date: 2024

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FMCG Gurus – Packaging Trends in Asia Pacific – Regional Report – 2024

Report Description:

This report explores the consumer attitudes and behaviours towards packaging in the food, beverage and supplement sectors in Asia Pacific. The report reveals consumer perceptions around sustainability, safety and features, design and awareness, and more. In addition, our findings present actionable recommendations for brands operating in the packaging industry.

This report will look at the following areas:

  • The proportion of consumers who recycle, the difficulty recycling certain types of packaging materials and the problems consumers face when recycling.
  • How aware consumers are about certain types of environmentally-friendly packaging claims and how important they deem these claims.
  • The kinds of features consumers find appealing when determining whether packaging is environmentally friendly or not.
  • The impact of the cost of living crisis on consumers’ ability to purchase products with sustainable credentials.
  • Consumer concerns and priorities when it comes to the safety and efficacy features of packaging.
  • The types of packaging innovations consumers think would positively influence their decision when buying a product.
  • Customer frustrations around packaging functionality.
  • Information that customers would like to see on packaging.
  • Perceptions around stand-out and unusual packaging.
  • Consumer confidence around the pictures on product packaging and whether they are a fair representation of the product inside.
  • The features that consumers look for in premium packaging.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate product packaging in the food and drink industry by using consumer insights to suggest opportunities and innovation for making packaging more appealing to consumers.
  • Barriers: Understanding the existing barriers and challenges that come with product packaging and presenting solutions to combat this.

Files included in this report:

  • Packaging-Trends-in-Asia-Pacific-Regional-Report-2024.pdf
  • Packaging-Trends-in-Asia-Pacific-Regional-Report-2024.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Packaging Trends in Asia Pacific – Regional Report – 2024

Report Description:

This report explores the consumer attitudes and behaviours towards packaging in the food, beverage and supplement sectors in Asia Pacific. The report reveals consumer perceptions around sustainability, safety and features, design and awareness, and more. In addition, our findings present actionable recommendations for brands operating in the packaging industry.

This report will look at the following areas:

  • The proportion of consumers who recycle, the difficulty recycling certain types of packaging materials and the problems consumers face when recycling.
  • How aware consumers are about certain types of environmentally-friendly packaging claims and how important they deem these claims.
  • The kinds of features consumers find appealing when determining whether packaging is environmentally friendly or not.
  • The impact of the cost of living crisis on consumers’ ability to purchase products with sustainable credentials.
  • Consumer concerns and priorities when it comes to the safety and efficacy features of packaging.
  • The types of packaging innovations consumers think would positively influence their decision when buying a product.
  • Customer frustrations around packaging functionality.
  • Information that customers would like to see on packaging.
  • Perceptions around stand-out and unusual packaging.
  • Consumer confidence around the pictures on product packaging and whether they are a fair representation of the product inside.
  • The features that consumers look for in premium packaging.

Report Agenda and Insights available:

Section 1: Sustainability
  • [PAC451] Why do you recycle? Please select all that apply - 2021, 2019, 2023
  • [PAC327] To what extent do you or your household recycle the following types of products? Please rank on a scale of 1-5, with 1 being “Never” and 5 being “All the time" - By recycling we mean either taking products to the recycle center or placing in the appropriate garbage facilities at your home - 2021, 2019, 2018, 2017, 2023
  • [PAC840] Do you ever experience any of the following problems when recycling? Please select all that apply - 2021, 2019, 2018, 2017, 2023
  • [PAC763] When it comes to determining whether packaging is environmentally friendly or not, how important do you think the following features are when deciding? - 2021, 2019, 2018, 2017, 2023
Section 2: Safety & Features
  • [PAC891] To what extent do you agree with the following statements? - 2021, 2019, 2018, 2017, 2023
  • [PAC203] To what extent do you agree with the following statement "The cost-of-living crisis has impacted my ability to purchase products with sustainable credentials (e.g. recyclable packaging, organic products, etc)" - 2023
  • [PAC342] To what extent do you agree with the following statements? - 2021, 2019, 2018, 2017, 2023
  • [PAC706] We would now like to ask you about any concerns you may have regarding packaging. Do you have any concerns about the following types of packaging? Please select all that apply - 2021, 2023
  • [PAC502] We would now like to ask you about product packaging and labels and the pictures that they may have of the product inside the container. When typically purchasing products, how confident are you that the pictures of the packaging will be a fair representation of the product inside - 2021, 2019, 2018, 2017, 2023
Section 3: Design & Aesthetics
  • [PAC486] We would now like you to think about packaging in general. Do you ever have problems with the following when it comes to packaging? - 2021, 2019, 2018, 2017, 2023
  • [PAC352] We would now like you to think about nutritional information on food and drink packaging. To what extent do you agree with the following statements? - 2021, 2019, 2018, 2017, 2023
  • [PAC459] We would now like you to think about stand out and unusual packaging. In the following categories, how important is unusual and stand out packaging? - 2021, 2019, 2018, 2017, 2023
  • [PAC650] What do you associate with stand out packaging? Please select all that apply - 2021, 2019, 2018, 2017, 2023
Section 4: Actions & Recommendations
  • [PAC853] We would now like you to think about packaging in food. When evaluating if packaging is more premium, how influential are the following packaging features when deciding if a product is superior or not? - 2021, 2019, 2018, 2017, 2023
  • [PAC541] We would now like you to think about packaging in soft drinks. When evaluating if packaging is more premium, how influential are the following packaging features when deciding if a product is superior or not? - 2021, 2019, 2018, 2017, 2023

Files included in this report:

  • Packaging-Trends-in-Asia-Pacific-Regional-Report-2024.pdf
  • Packaging-Trends-in-Asia-Pacific-Regional-Report-2024.pptx
  • If you are a user, click here to login and download the report.