FMCG Gurus – Packaging Trends in Europe – Regional Report – 2024
Report Description:
This report explores the consumer attitudes and behaviours towards packaging in the food, beverage and supplement sectors in Europe. The report reveals consumer perceptions around sustainability, safety and features, design and awareness, and more. In addition, our findings present actionable recommendations for brands operating in the packaging industry.
This report will look at the following areas:
- The proportion of consumers who recycle, the difficulty recycling certain types of packaging materials and the problems consumers face when recycling.
- How aware consumers are about certain types of environmentally-friendly packaging claims and how important they deem these claims.
- The kinds of features consumers find appealing when determining whether packaging is environmentally friendly or not.
- The impact of the cost of living crisis on consumers’ ability to purchase products with sustainable credentials.
- Consumer concerns and priorities when it comes to the safety and efficacy features of packaging.
- The types of packaging innovations consumers think would positively influence their decision when buying a product.
- Customer frustrations around packaging functionality.
- Information that customers would like to see on packaging.
- Perceptions around stand-out and unusual packaging.
- Consumer confidence around the pictures on product packaging and whether they are a fair representation of the product inside.
- The features that consumers look for in premium packaging.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate product packaging in the food and drink industry by using consumer insights to suggest opportunities and innovation for making packaging more appealing to consumers.
- Barriers: Understanding the existing barriers and challenges that come with product packaging and presenting solutions to combat this.
Files included in this report:
Packaging-Trends-in-Europe-Regional-Report-2024.pdf
Packaging-Trends-in-Europe-Regional-Report-2024.pptx