FMCG Gurus – Probiotic Trends in UK – Country Report – 2024
Report Description:
This report explores probiotic trends in UK. The report offers insight into consumer awareness and purchasing habits around probiotic products. Our findings explore the various kinds of motivations and need states from consumers. In addition, our findings offer actionable recommendations for brands in navigating the probiotics market.
This report will look at the following areas:
- Levels of consumer awareness around probiotics.
- The various health benefits consumers associate with probiotics.
- The number of consumers who have purchased a probiotic product in the last year, compared to 2022.
- The type of probiotic products consumers purchased over the twelve-month period.
- The symptoms consumers experienced when first consuming probiotics.
- The reasons consumers purchase or use probiotic products.
- Consumer attitudes toward the most important factors when buying probiotic supplements.
- The amount individuals consume probiotics as part of an overall balanced diet.
- The ways consumers evaluate the effectiveness of probiotics on their health.
- Consumer attitudes toward the importance of clinical evidence on probiotic packaging to support health claims made.
- Actions and reccomendations.
How This Report Can Benefit the Industry:
- Raising awareness: This report highlights the need for brands to raise awareness and information regarding probiotics and ways to do so.
- Inspiring innovation: This report aims to help the industry navigate the probiotics market by using consumer insights to suggest opportunities and innovation for the future.
Files included in this report:
Probiotic-Trends-in-UK-Country-Report-2024.pdf
Probiotic-Trends-in-UK-Country-Report-2024.pptx