This report will look at the following areas:

• Consumer perceptions toward their cat and the extent to which they humanize their cat.
• The types of cat food that owners buy for their cats.
• How spending on cat food has changed over the past two years.
• The proactive approach that owners are taking to find information and advice on cat care.
• The proportion of cat owners who say they are concerned about the weight of their pet and the steps they are taking to help their pet lose weight.
• The most appealing product attributes which determine purchasing.
• The most appealing formulation and health claims that owners like to see on pet products.
• Attitudes towards sustainability claims.
• The proportion of cat owners who say great taste is important when seeking out pet products.
• How often owners give their cats food-based treats.
• The importance of taste when choosing cat food.