FMCG Gurus – Cat Care Trends in UK – Country Report – 2024
Report Description:
The report offers insight into cat owners’ behaviors, attitudes, and purchasing habits in UK.
This report will look at the following areas:
- Consumer perceptions toward their cat and the extent to which they humanize their cat.
- The types of cat food that owners buy for their cats.
- How spending on cat food has changed over the past two years.
- The proactive approach that owners are taking to find information and advice on cat care.
- The proportion of cat owners who say they are concerned about the weight of their pet and the steps they are taking to help their pet lose weight.
- The most appealing product attributes which determine purchasing.
- The most appealing formulation and health claims that owners like to see on pet products.
- Attitudes towards sustainability claims.
- The proportion of cat owners who say great taste is important when seeking out pet products.
- How often owners give their cats food-based treats.
- The importance of taste when choosing cat food.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the cat care market by using consumer insights to suggest opportunities and innovation for the future.
- Validate claims: Brands should offer pet products with validated claims to avoid skepticism in the cat care market.
Files included in this report:
Cat-Care-Trends-in-the-UK-Country-Report-2024.pdf
Cat-Care-Trends-in-the-UK-Country-Report-2024.pptx