FMCG Gurus – Sustainability – Generation Z – Cohort Report – 2025
Report Description:
The report offers insight into Generation Z consumers attitudes, behaviors and purchasing habits towards sustainability. Areas of focus include consumer attitudes towards sustainability claims made by brands, changes consumers are making to their lifestyles to become more environmentally friendly and the barriers to living a sustainable lifestyle.
This report will explore the following:
- The proportion of consumers that feel concerned about the state of the environment, and how many feel that food, beverage and supplement brands should be doing more to protect the planet.
- How trusting consumers feel towards environmental claims made by food, beverage and nutritional supplement brands.
- The challenges that consumers feel exist when it comes to leading an environmentally friendly lifestyle.
- The proportion of consumers that think that their attitudes towards the influence of environmental claims will change over the next twelve months when choosing food and drink.
- The proportion of consumers that say that they will be more attentive to environmental claims when seeking out food and drink.
- The extent to which claims around clean label and transparency are influential when consumers choose which food and drink to buy.
- The reasons why consumers feel that it is important that groceries are 100% natural.
- The proportion of consumers that like to see 100% natural claims on packaging.
- The actions that consumers have taken over the last two years to live a more environmentally friendly life.
- Actions and recommendations for targeting consumers within the sustainability market.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the sustainability market by using consumer insights to suggest areas of opportunity and innovation for the future.
- Addressing the challenges: How to tailor environmentally friendly products to address the challenges consumers are facing when trying to lead a sustainable lifestyle.
- Building brand trust and loyalty: Exploring how transparency around sustainability and ethical practices can help brands build trust and loyalty among conscious consumers.
Files included in this report:
FMCG-Gurus-Sustainability-Generation-Z-Cohort-Report-2025.pdf
FMCG-Gurus-Sustainability-Generation-Z-Cohort-Report-2025.pptx