FMCG Gurus – Five Things to Watch Out for in 2025 – Trend Report – 2025
Report Description:
This report explores emerging trends and consumer preferences shaping the food and drink industry in 2025. It highlights how limited edition offerings and a focus on authenticity can leverage market opportunities while addressing consumer concerns about taste, health, and ethical practices. As consumers seek products that align with their values and lifestyles, brands are encouraged to promote wellness-focused offerings, especially in hydration, cognitive health, and moderation of alcohol consumption. Additionally, the report discusses the growing interest in remedies and local sourcing, emphasizing the importance of ethical business practices.
This report will explore the following:
- The impact of limited edition offerings on consumer interest and price sensitivity.
- Consumer motivations for demonstrating sophistication and taste in product choices.
- The significance of cognitive focus and the reduction of brain fog in product offerings.
- Trends towards moderation and abstaining from alcohol in consumer habits.
- The growing importance of ethical sourcing and local production for brand trust.
- The resurgence of interest in hydration and traditional remedies for health benefits.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the sustainability market by using consumer insights to suggest areas of opportunity and innovation for the future.
- Helps brands align their offerings with consumer values for enhanced market appeal.
- Provides insights into consumer preferences that can guide ethical and innovative product development.
Files included in this report:
FMCG-Gurus-Five-Things-to-Watch-Out-for-in-2025-Trend-Report-2025.pdf
FMCG-Gurus-Five-Things-to-Watch-Out-for-in-2025-Trend-Report-2025.pptx