FMCG Gurus – Health and Wellness – Generation X – Cohort Trend Report – 2025
Report Description:
The report offers insight into Generation X consumers attitudes, behaviors and purchasing habits towards health and wellness. The report explores the shift in consumer attitudes towards prioritizing their immediate health, with a greater emphasis on emotional wellness. Areas of focus include energy levels, digestive health, weight management and mobility.
This report will explore the following:
- How consumers rate their health overall and the proportion that are looking to improve their general health and wellness.
- How satisfied consumers feel with their emotional and physical wellness levels.
- The challenges consumers face when it comes to living a healthy lifestyle.
- The areas of health that consumers plan to make improvements to over the next twelve months.
- Attitudes towards energy levels and how to address consumers’ concerns.
- The reasons why consumers are interested in improving digestive health and the steps they have taken to change their diets.
- How consumers feel about their weight.
- Consumers’ interest in joint health and the factors that they believe impact their mobility.
- Which attributes shape perceptions of value when purchasing health products.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the health and wellness market by using consumer insights to suggest areas of opportunity and innovation for the future.
- Addressing the challenges: How to tailor health and wellness products to address the challenges consumers are facing when trying to lead a healthy lifestyle.
- Building brand trust and loyalty: Exploring how transparency around sustainability and ethical practices can help brands build trust and loyalty among conscious consumers.
Files included in this report:
FMCG-Gurus-Health-and-Wellness-Generation-X-Cohort-Trends-Report-2025.pdf
FMCG-Gurus-Health-and-Wellness-Generation-X-Cohort-Trends-Report-2025.pptx.pptx