Report Description:

This report delves into the Do Good, Feel Good trend. As individuals navigate an uncertain world, they are prioritizing emotional wellness and physical health. The report highlights a shift toward responsible consumerism, where emotional wellbeing and ethical considerations influence purchasing decisions. Consumers are emphasizing mood enhancement, quality time with loved ones, and a digital detox as part of their wellness journey. The report also explores the growing demand for brands to align their practices with consumer values, particularly in sustainability, community support, and mindful consumption. With an increased focus on plant-based diets and moderation, this report provides insights for food and beverage companies aiming to resonate with the evolving mindset of their target audience.