FMCG Gurus – Convenience Baby Boomers – Cohort Report – 2025
Report Description:
This report examines the attitudes, behaviors and purchasing habits of Baby Boomers in the convenience category. Insights include the key drivers behind consumers turning to convenience food and drink, how convenience food fits within the wider goal of living a healthy lifestyle and the kinds of claims and formulations that consumers find appealing.
This report will explore the following:
- The challenges faced by consumers when it comes to leading a healthy lifestyle.
- The proportion of consumers that skip breakfast, lunch or dinner.
- The product attributes that are influential when shaping views on whether food and drink is good value for money.
- The proportion of consumers that say they seek out small indulgences for self-care purposes, and those that seek out premium snacks to compensate for reduced spending.
- Steps taken to improve health in the past two years.
- The proportion of consumers who say that nutritional information on food and drink could be made simpler.
- The kinds of food and drink formats that consumers would like to see positioned around supporting a healthy lifestyle.
- The kinds of claims that consumers like to see on product packaging.
- The product attributes that shape perceptions of value when purchasing health products.
FMCG Gurus – Convenience Baby Boomers – Cohort Report – 2025
Report Description:
This report examines the attitudes, behaviors and purchasing habits of Baby Boomers in the convenience category. Insights include the key drivers behind consumers turning to convenience food and drink, how convenience food fits within the wider goal of living a healthy lifestyle and the kinds of claims and formulations that consumers find appealing.
This report will explore the following:
- The challenges faced by consumers when it comes to leading a healthy lifestyle.
- The proportion of consumers that skip breakfast, lunch or dinner.
- The product attributes that are influential when shaping views on whether food and drink is good value for money.
- The proportion of consumers that say they seek out small indulgences for self-care purposes, and those that seek out premium snacks to compensate for reduced spending.
- Steps taken to improve health in the past two years.
- The proportion of consumers who say that nutritional information on food and drink could be made simpler.
- The kinds of food and drink formats that consumers would like to see positioned around supporting a healthy lifestyle.
- The kinds of claims that consumers like to see on product packaging.
- The product attributes that shape perceptions of value when purchasing health products.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the convenience market by using consumer insights to suggest areas of opportunity and innovation for the future.
- Addressing the challenges: How to tailor convenience products to address the challenges consumers are facing when trying to lead a healthy lifestyle.
Files included in this report:
FMCG-Gurus-Convenience-Baby-Boomers-Cohort-Report-2025.pdf
FMCG-Gurus-Convenience-Baby-Boomers-Cohort-Report-2025.pptx