FMCG Gurus -FMCG Gurus – Prebiotic Trends in USA – Country Report – 2025

FMCG Gurus – Prebiotic Trends in USA – Country Report – 2025

Geographies: North America, USA Industries: Healthy Ageing, Prebiotics Published Date: 2025

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Awareness

[PRE288] Have you heard of the microbiome or gut microbiome/microbiota? - 2022, 2024
[PRE018] Are you aware about bacteria that exists within the digestive system? - 2022, 2024

Associations

[PRE405] Have you heard of the phrase prebiotics? - 2022, 2024
[PRE767] Please reads the following definition: A prebiotic is a food ingredient that promotes the growth of one or more beneficial gut bacteria. The International Scientific Association for Probiotics and Prebiotics (ISAPP) defines prebiotics as: “a substrate that is selectively utilized by host microorganisms conferring a health benefit.” Prebiotics can be used in food, drinks, or supplements Does this type of product sound of appeal to you? - 2022, 2024

Purchasing

Symptoms

[PRE620] Have you purchased a product with prebiotic benefits in the last twelve months? To define, A prebiotic is a food ingredient that promotes the growth of one or more beneficial gut bacteria. The International Scientific Association for Probiotics and Prebiotics (ISAPP) defines prebiotics as: a substrate that is selectively utilized by host microorganisms conferring a health benefit - 2024
[PRE216] You state that you have purchased prebiotics in the last twelve months. What types of products have you purchased? Please select all that apply - 2022, 2024

Efficacy

[PRE954] Were you suffering from any of the following symptoms when you first started to use prebiotics? - 2022, 2024

Motivations

[PRE258] You state you find prebiotics as having a positive impact on health. How do you measure effectiveness? Please select all that apply - 2024
[PRE235] How effective do you think prebiotics have been in terms of the impact that they have had on your health? Please select the answer that best fits - 2024

Claims