FMCG Gurus – Stress & Sleep Management in Europe – Regional Report 2025
Report Description:
The report offers insight into consumer behaviors, attitudes, and purchasing habits towards stress and sleep management in Europe. Our findings unveil the problems consumers face around sleep habits and feelings of stress, their motivations behind purchasing products positioned around sleep health and stress alleviation and appealing product attributes. The report includes actionable insights and recommendations for brands operating within the sleep health and stress management markets.
This report will look at the following areas:
- How consumer sleeping habits have changed over the last two years.
- The reasons consumers believe that their sleeping habits have changed.
- Health problems that can disrupt quantity and quality of sleep.
- Lifestyle traits and habits that affect sleep health.
- The frequency of waking in the night and how much sleep consumers typically feel that they are getting each night.
- How satisfied consumers feel about different elements of their sleep health.
- The steps that consumers are taking to try and improve their sleeping habits and the reasons behind this.
- The proportion of consumers that say they take their work home with them and check emails outside of working hours.
- The types of food, drink and ingredients that consumers feel have a positive or a negative impact on sleep quality.
- The proportion of consumers that say they are interested in food, drink and supplement products that help improve sleeping patterns and the kind of benefits they would like to see on these products.
- The kind of benefits that consumers would like to see communicated in products that help to improve sleeping patterns.
- The kinds of claims that are important to consumers when buying products that help to improve sleeping patterns.
- The perception of CBD products and concerns that consumers have around cannabis oil extracts.
FMCG Gurus – Stress & Sleep Management in Europe – Regional Report 2025
Report Description:
The report offers insight into consumer behaviors, attitudes, and purchasing habits towards stress and sleep management in Europe. Our findings unveil the problems consumers face around sleep habits and feelings of stress, their motivations behind purchasing products positioned around sleep health and stress alleviation and appealing product attributes. The report includes actionable insights and recommendations for brands operating within the sleep health and stress management markets.
This report will look at the following areas:
- How consumer sleeping habits have changed over the last two years.
- The reasons consumers believe that their sleeping habits have changed.
- Health problems that can disrupt quantity and quality of sleep.
- Lifestyle traits and habits that affect sleep health.
- The frequency of waking in the night and how much sleep consumers typically feel that they are getting each night.
- How satisfied consumers feel about different elements of their sleep health.
- The steps that consumers are taking to try and improve their sleeping habits and the reasons behind this.
- The proportion of consumers that say they take their work home with them and check emails outside of working hours.
- The types of food, drink and ingredients that consumers feel have a positive or a negative impact on sleep quality.
- The proportion of consumers that say they are interested in food, drink and supplement products that help improve sleeping patterns and the kind of benefits they would like to see on these products.
- The kind of benefits that consumers would like to see communicated in products that help to improve sleeping patterns.
- The kinds of claims that are important to consumers when buying products that help to improve sleeping patterns.
- The perception of CBD products and concerns that consumers have around cannabis oil extracts.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the stress and sleep management market by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when trying to lead a healthy lifestyle and how brands can help to address these issues.
Files included in this report:
Stress-Sleep-Management-in-Europe-Regional-Report-2025.pdf
Stress-Sleep-Management-in-Europe-Regional-Report-2025.pptx