Report Description:

In today’s food and drink landscape, consumers are overwhelmed by complex ingredient lists, nutritional labels, and health claims. As interest in wellness grows, so does confusion, especially in key areas like gut health, nutrabeauty, and disease management. Many struggle to distinguish between credible information and misleading claims, particularly as social media influencers promote unverified trends. Health washing and misinformation have become widespread, often leading to unrealistic expectations about food’s role in reversing disease or improving health. Clean labeling and transparent, science-backed communication are essential for building consumer trust. The industry has a responsibility to simplify nutritional information and combat misinformation, ensuring that consumers can make informed, confident choices. This report explores the growing demand for simplified science, the risks of false health claims, and how brands can lead the way in delivering clear, credible messaging.