FMCG Gurus – Global Politics and Consumer Choice – Trend Report – 2025
Report Description:
Consumers in 2025 are feeling stressed and overwhelmed by the threat of global politics and conflict. These feelings are directly impacting their purchasing behavior, and consequently having an effect on food, drink, and supplement brands. This report examines how geopolitics are affecting consumers, and the consequent impact on the global market.
This report will look at the following areas:
- Examines how the “America First” approach to international economics is having a knock on effect on US brands.
- Analyses how brands can taking public political action can both attract and alienate consumers.
- Explores the different consumer emotions driving purchases within a confusing political atmosphere.
FMCG Gurus – Global Politics and Consumer Choice – Trend Report – 2025
Report Description:
Consumers in 2025 are feeling stressed and overwhelmed by the threat of global politics and conflict. These feelings are directly impacting their purchasing behavior, and consequently having an effect on food, drink, and supplement brands. This report examines how geopolitics are affecting consumers, and the consequent impact on the global market.
This report will look at the following areas:
- Examines how the “America First” approach to international economics is having a knock on effect on US brands.
- Analyses how brands can taking public political action can both attract and alienate consumers.
- Explores the different consumer emotions driving purchases within a confusing political atmosphere.
How This Report Can Benefit the Industry:
- Provides actionable insights for brands to improve transparency and consumer trust.
- Assists with navigating the global market during a chaotic economic climate.
Files included in this report:
FMCG-Gurus-Global-Politics-and-Consumer-Choice-Trend-Report-2025.pdf
FMCG-Gurus-Global-Politics-and-Consumer-Choice-Trend-Report-2025.pptx