FMCG Gurus – Longevity The Continued Evolution of Healthy Ageing – Trend Report – 2025
Report Description:
This report explores the continuing evolution of healthy ageing. Including the consumer priorities across the different age cohorts, the challenges that consumers face in pursuit of a healthy lifestyle and the how to craft effective products and messaging for this market.
This report will look at the following areas:
- How the concept of healthy ageing has evolved.
- How the different age cohorts rate their health.
- How proactivity towards health has changed and the most popular approaches to health.
- How the different age cohorts rate their diet and their susceptibility to illness and disease.
- The areas of health that consumers are planning to improve over the next twelve months.
- The steps that consumers are taking to try and improve their health.
- How affordability and fear of illness is impacting the functional/ fortified product market.
- The change in the consumption of function/ fortified food and how committed consumers are behaving.
- How digestive health impacts the healthy ageing market.
- The proportion of consumers that are interested in personalized nutrition.
FMCG Gurus – Longevity The Continued Evolution of Healthy Ageing – Trend Report – 2025
Report Description:
This report explores the continuing evolution of healthy ageing. Including the consumer priorities across the different age cohorts, the challenges that consumers face in pursuit of a healthy lifestyle and the how to craft effective products and messaging for this market.
This report will look at the following areas:
- How the concept of healthy ageing has evolved.
- How the different age cohorts rate their health.
- How proactivity towards health has changed and the most popular approaches to health.
- How the different age cohorts rate their diet and their susceptibility to illness and disease.
- The areas of health that consumers are planning to improve over the next twelve months.
- The steps that consumers are taking to try and improve their health.
- How affordability and fear of illness is impacting the functional/ fortified product market.
- The change in the consumption of function/ fortified food and how committed consumers are behaving.
- How digestive health impacts the healthy ageing market.
- The proportion of consumers that are interested in personalized nutrition.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when pursuing a healthy lifestyle and how brands can help consumers reach these goals.
Files included in this report:
FMCG-Gurus-Longevity-The-Continued-Evolution-of-Healthy-Ageing-Trend-Report-2025.pdf
FMCG-Gurus-Longevity-The-Continued-Evolution-of-Healthy-Ageing-Trend-Report-2025.pptx