FMCG Gurus – Gut Microbiome Understanding, Awareness & Impact on Health – Trend Report – 2025
Report Description:
This global trend report explores the understanding, awareness and impact on health of the gut microbiome. Including how consumers are learning more about the capabilities of the gut microbiome and how this is affecting their approach to health and well-being.
This report will look at the following areas:
- The proportion of consumers that have heard of the gut microbiome and have made changes to their diet as a result.
- The level of familiarity with the concept of the microbiome amongst the generation cohorts.
- The health issues that consumers associate the unhealthy gut microbiome with and how this connects to overall consumer health priorities.
- Key health concerns for consumers across the next twelve months.
- The proportion of consumers that suffer from digestive health issues.
- The proportion of consumers that are interested in digestive health products even when not suffering from specific health problems.
- The health conditions that consumers are looking to improve over the next twelve months.
- The areas of health that consumers believe will have a positive impact on their digestive health.
- How consumers feel about their immune system and the link between this and digestive health.
- The level of interest in personalized food and drink, including customized products positioned around aiding digestive health.
FMCG Gurus – Gut Microbiome Understanding, Awareness & Impact on Health – Trend Report – 2025
Report Description:
This global trend report explores the understanding, awareness and impact on health of the gut microbiome. Including how consumers are learning more about the capabilities of the gut microbiome and how this is affecting their approach to health and well-being.
This report will look at the following areas:
- The proportion of consumers that have heard of the gut microbiome and have made changes to their diet as a result.
- The level of familiarity with the concept of the microbiome amongst the generation cohorts.
- The health issues that consumers associate the unhealthy gut microbiome with and how this connects to overall consumer health priorities.
- Key health concerns for consumers across the next twelve months.
- The proportion of consumers that suffer from digestive health issues.
- The proportion of consumers that are interested in digestive health products even when not suffering from specific health problems.
- The health conditions that consumers are looking to improve over the next twelve months.
- The areas of health that consumers believe will have a positive impact on their digestive health.
- How consumers feel about their immune system and the link between this and digestive health.
- The level of interest in personalized food and drink, including customized products positioned around aiding digestive health.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when pursuing a healthy lifestyle and how brands can help consumers reach these goals.
Files included in this report:
FMCG-Gurus-Gut-Microbiome-Understanding-Awareness-Impact-on-Health-Trend-Report-2025.pdf
FMCG-Gurus-Gut-Microbiome-Understanding-Awareness-Impact-on-Health-Trend-Report-2025.pptx