FMCG Gurus – Big Business Backlash – Trend Report – 2025
Report Description:
In recent years, there have been multiple high profile cases of brands exaggerating or falsifying health and sustainability claims in order to boost prices and gain support. This has resulted in high levels of mistrust from consumers. This report examines how these consumer perceptions are shaping the food, drink, and supplements industries, specifically in measurements of trust.
This report will look at the following areas:
- Examines why consumer trust is declining.
- Explores what key actions consumers are expecting multinational corporations to be taking.
- Analysis the impact of low levels of trust from consumers, and how brands can adapt.
FMCG Gurus – Big Business Backlash – Trend Report – 2025
Report Description:
In recent years, there have been multiple high profile cases of brands exaggerating or falsifying health and sustainability claims in order to boost prices and gain support. This has resulted in high levels of mistrust from consumers. This report examines how these consumer perceptions are shaping the food, drink, and supplements industries, specifically in measurements of trust.
This report will look at the following areas:
- Examines why consumer trust is declining.
- Explores what key actions consumers are expecting multinational corporations to be taking.
- Analysis the impact of low levels of trust from consumers, and how brands can adapt.
How This Report Can Benefit the Industry:
- Provides a detailed insights-oriented driven analysis into which factors are shaping consumer perceptions about multinational corporations.
- Makes informed recommendations as to how brands can position themselves to regain consumer trust.
Files included in this report:
FMCG-Gurus-Big-Business-Backlash-Trend-Report-2025.pdf
FMCG-Gurus-Big-Business-Backlash-Trend-Report-2025.pptx