FMCG Gurus – Protein Hybrids – A New Opportunity or Potential Backlash – Trend Report – 2025
Big Business Backlash:
As global food shortages and environmental concerns grow, the need for sustainable food solutions has never been more urgent. Protein hybrids (blending plant-based and animal-derived ingredients) offer a promising way to address these issues by combining the best of both worlds: sustainability and sensory appeal. While consumers are increasingly shifting toward sustainable diets, misconceptions persist about who is adopting these changes and why. Additionally, despite improvements in the plant-based sector, concerns about taste, nutrition, and authenticity continue to drive skepticism. Protein hybrids present a middle ground, offering improved taste and nutritional benefits while reducing reliance on animal-based products. However, these innovations will likely face resistance, particularly regarding their ethical and environmental credentials. The report explores both the opportunities and challenges facing protein hybrids, assessing their potential impact on consumer behavior, industry trends, and the broader food supply chain.
This report will look at the following areas:
- The growing issue of food shortages and environmental concerns affecting supply chains.
- Changing consumer behaviors and the shift toward more sustainable diets.
- The misconception that only younger consumers are driving dietary changes.
- Ongoing consumer skepticism around plant-based products, particularly regarding taste and nutrition.
- The rise of protein hybrids as a solution to sustainability and nutritional challenges.
- Potential consumer concerns over the ethical and environmental credentials of protein hybrids.
- The need for clearer communication and education to ensure widespread acceptance.
FMCG Gurus – Protein Hybrids – A New Opportunity or Potential Backlash – Trend Report – 2025
Big Business Backlash:
As global food shortages and environmental concerns grow, the need for sustainable food solutions has never been more urgent. Protein hybrids (blending plant-based and animal-derived ingredients) offer a promising way to address these issues by combining the best of both worlds: sustainability and sensory appeal. While consumers are increasingly shifting toward sustainable diets, misconceptions persist about who is adopting these changes and why. Additionally, despite improvements in the plant-based sector, concerns about taste, nutrition, and authenticity continue to drive skepticism. Protein hybrids present a middle ground, offering improved taste and nutritional benefits while reducing reliance on animal-based products. However, these innovations will likely face resistance, particularly regarding their ethical and environmental credentials. The report explores both the opportunities and challenges facing protein hybrids, assessing their potential impact on consumer behavior, industry trends, and the broader food supply chain.
This report will look at the following areas:
- The growing issue of food shortages and environmental concerns affecting supply chains.
- Changing consumer behaviors and the shift toward more sustainable diets.
- The misconception that only younger consumers are driving dietary changes.
- Ongoing consumer skepticism around plant-based products, particularly regarding taste and nutrition.
- The rise of protein hybrids as a solution to sustainability and nutritional challenges.
- Potential consumer concerns over the ethical and environmental credentials of protein hybrids.
- The need for clearer communication and education to ensure widespread acceptance.
How This Report Can Benefit the Industry:
- Provides insights into evolving consumer attitudes and potential resistance to protein hybrids.
- Helps brands develop effective marketing and product strategies to maximize adoption while addressing consumer concerns.
Files included in this report:
FMCG-Gurus-Protein-Hybrids-A-New-Opportunity-or-Potential-Backlash-Trend-Report-2025.pdf
FMCG-Gurus-Protein-Hybrids-A-New-Opportunity-or-Potential-Backlash-Trend-Report-2025.pptx