FMCG Gurus – Chocolate Trends in the UK – Country Report – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors towards chocolate products in the UK. Findings include how consumer habits have changed, why consumers choose chocolate and the types of claims and ingredients that consumers find appealing.
This report will look at the following areas:
- The consumption habits of consumers and the types of chocolate products that they turn to.
- The changing consumption habits of consumers, which chocolate products are being consumed more or less.
- The proportion of consumers that say affordability is important when purchasing certain chocolate products.
- The reasons why consumers eat chocolate products.
- The types of claims that are appealing for consumers when purchasing chocolate products.
- Consumer attitudes towards dairy products and vegetable fats in chocolate products and why consumers avoid dairy.
- The ingredients that consumers find appealing and the reasons behind this.
- Perceptions of packaging of chocolate products.
- Consumer attitudes towards sustainability in the context of chocolate products.
FMCG Gurus – Chocolate Trends in the UK – Country Report – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors towards chocolate products in the UK. Findings include how consumer habits have changed, why consumers choose chocolate and the types of claims and ingredients that consumers find appealing.
This report will look at the following areas:
- The consumption habits of consumers and the types of chocolate products that they turn to.
- The changing consumption habits of consumers, which chocolate products are being consumed more or less.
- The proportion of consumers that say affordability is important when purchasing certain chocolate products.
- The reasons why consumers eat chocolate products.
- The types of claims that are appealing for consumers when purchasing chocolate products.
- Consumer attitudes towards dairy products and vegetable fats in chocolate products and why consumers avoid dairy.
- The ingredients that consumers find appealing and the reasons behind this.
- Perceptions of packaging of chocolate products.
- Consumer attitudes towards sustainability in the context of chocolate products.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when purchasing chocolate products and how brands can help to address these issues.
Files included in this report:
FMCG-Gurus-Chocolate-Trends-in-UK-Country-Report-2025.pdf
FMCG-Gurus-Chocolate-Trends-in-UK-Country-Report-2025.pptx