FMCG-Gurus – Trouble sleeping – What’s keeping consumers up at night – Cohort Report – 2025
Report Description:
This report explores trends across the different age cohorts surrounding sleep health and emotional wellness. This includes how consumers are feeling about their sleeping habits, how they are planning to improve their health and the kinds of ingredients that they find appealing.
This report will look at the following areas:
- How satisfied consumers feel with their health and whether they feel that their health has improved over the last twelve months.
- Health priorities of consumers by cohort and how they rate their sleeping habits.
- The key emotional and physical health issues that are disrupting consumer sleeping patterns.
- Approaches that consumers are taking to improve their health and well-being.
- The types of flavors and ingredients that appeal to consumers looking to relax and improve their sleeping patterns.
FMCG-Gurus – Trouble sleeping – What’s keeping consumers up at night – Cohort Report – 2025
Report Description:
This report explores trends across the different age cohorts surrounding sleep health and emotional wellness. This includes how consumers are feeling about their sleeping habits, how they are planning to improve their health and the kinds of ingredients that they find appealing.
This report will look at the following areas:
- How satisfied consumers feel with their health and whether they feel that their health has improved over the last twelve months.
- Health priorities of consumers by cohort and how they rate their sleeping habits.
- The key emotional and physical health issues that are disrupting consumer sleeping patterns.
- Approaches that consumers are taking to improve their health and well-being.
- The types of flavors and ingredients that appeal to consumers looking to relax and improve their sleeping patterns.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when pursuing a healthy lifestyle and how brands can help consumers reach these goals.
Files included in this report:
FMCG-Gurus-Trouble-sleeping-What’s-keeping-consumers-up-at-night-Cohort-Report-2025.pdf
FMCG-Gurus-Trouble-sleeping-What’s-keeping-consumers-up-at-night-Cohort-Report-2025.pptx