FMCG Gurus – The Biotics Boom – Trend Report – 2025
Report Description:
Consumer awareness of biotics and their role in supporting a healthy lifestyle is growing. However, understanding of the distinct functions of different types of biotics remains limited. This report explores how consumers perceive and engage with biotics in the context of health and wellness, and highlights key opportunities for brands to close the knowledge gap and boost awareness.
This report will look at the following areas:
- Examines why consumers are purchasing different biotics.
- Explores what type of biotics consumers are purchasing.
- Analyses the areas where further consumer education is required.
FMCG Gurus – The Biotics Boom – Trend Report – 2025
Report Description:
Consumer awareness of biotics and their role in supporting a healthy lifestyle is growing. However, understanding of the distinct functions of different types of biotics remains limited. This report explores how consumers perceive and engage with biotics in the context of health and wellness, and highlights key opportunities for brands to close the knowledge gap and boost awareness.
This report will look at the following areas:
- Examines why consumers are purchasing different biotics.
- Explores what type of biotics consumers are purchasing.
- Analyses the areas where further consumer education is required.
How This Report Can Benefit the Industry:
- Provides insights into consumer perceptions and attitude towards the different biotics when addressing various areas of health.
- Assists with navigating how brands can address the gap in consumer education, specifically with regards to the lesser known biotics.
Files included in this report:
FMCG-Gurus-The-Biotics-Boom-Trend-Report-2025.pdf
FMCG-Gurus-The-Biotics-Boom-Trend-Report-2025.pptx