This report will look at the following areas:

• The proportion of consumers that rate their health “good” or “excellent” and how many consumers feel that their health has improved over the last twelve months.
• Whether consumers are taking a proactive or reactive approach to their health and how easily susceptible to disease and illness they feel they are.
• The proportion of consumers looking to improve their mood/mental wellbeing and cognitive brain health and how satisfied consumers feel with their stress/anxiety levels.
• The proportion of consumers that are planning to improve their energy levels and their sleep health and the steps they are taking to do so.
• Consumer perceptions around weight management and clean label formulation.
• Consumer interest in improving digestive health and the levels of proactivity around this area of health.
• The proportion of consumers that are satisfied with their bone and joint health and whether consumers are interested in addressing this area of health.
• The importance of muscle health to consumers and how satisfied they feel about this area of health.
• The level of interest in heart health and blood sugar levels and the kinds of ingredient claims that consumers associate with heart health.
• The proportion of consumers that want to make improvement to their skin, nail and hair health.
• The importance of improving reproductive health over the next twelve months.
• The steps that consumers are taking in order to improve their health and well-being.