FMCG Gurus – Meat & Plant-Based Trends in USA – Country Report – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors towards meat and plant-based protein sources in USA. Findings include how consumer habits have changed, the kind of products that consumers choose and the types of claims and ingredients that consumers find appealing.
This report will look at the following areas:
- The proportion of consumers following different plant-based diets or regularly eat or drink milk or dairy.
- The proportion of consumers that eat or drink dairy alternative products or meat substitutes or replacements.
- The dairy substitutes that consumers prefer to eat or drink at least weekly.
- How important consumers feel protein is when buying dairy alternative products.
- How satisfied consumers feel with current meat substitutes and the reasons that consumers give for feeling unsatisfied.
- The factors that consumers find to be important when buying dairy alternative products.
- The benefits that consumers want to obtain when eating meat substitutes.
- The proportion of consumers who purchase plant-based food and drink that say they check labelling either most or all of the time and what they are looking for when checking the ingredients list.
- The benefits that consumers associate with protein.
- The proportion of consumers that feel they have enough protein in their diet and the proportion that would like to increase the amount of protein they have in their diet.
- The proportion of consumers that find protein hybrid products appealing and the reasons for this.
- How willing consumers feel towards trying cultured meat, milk and fish products.
FMCG Gurus – Meat & Plant-Based Trends in USA – Country Report – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors towards meat and plant-based protein sources in USA. Findings include how consumer habits have changed, the kind of products that consumers choose and the types of claims and ingredients that consumers find appealing.
This report will look at the following areas:
- The proportion of consumers following different plant-based diets or regularly eat or drink milk or dairy.
- The proportion of consumers that eat or drink dairy alternative products or meat substitutes or replacements.
- The dairy substitutes that consumers prefer to eat or drink at least weekly.
- How important consumers feel protein is when buying dairy alternative products.
- How satisfied consumers feel with current meat substitutes and the reasons that consumers give for feeling unsatisfied.
- The factors that consumers find to be important when buying dairy alternative products.
- The benefits that consumers want to obtain when eating meat substitutes.
- The proportion of consumers who purchase plant-based food and drink that say they check labelling either most or all of the time and what they are looking for when checking the ingredients list.
- The benefits that consumers associate with protein.
- The proportion of consumers that feel they have enough protein in their diet and the proportion that would like to increase the amount of protein they have in their diet.
- The proportion of consumers that find protein hybrid products appealing and the reasons for this.
- How willing consumers feel towards trying cultured meat, milk and fish products.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when pursuing a healthy lifestyle and how brands can help consumers reach these goals.
Files included in this report:
FMCG-Gurus-Meat-and-Plant-Based-Trends-in-the-USA-Country-Report-2025.pdf
FMCG-Gurus-Meat-and-Plant-Based-Trends-in-the-USA-Country-Report-2025.pptx