FMCG Gurus – Flavor, Color, & Texture in Asia Pacific – Regional Report – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors towards flavor, color and texture of food and drink in Asia Pacific. Findings include consumer attitudes to taste and sensory appeal, flavor trends, and opinions and behaviors to color and texture.
This report will look at the following areas:
- The attributes that consumers prioritize when deciding food and drink products they turn to.
- The categories in which consumers say they would like to see flavor innovation.
- The types of flavors that are more influential on food and drink choices.
- Consumer attitudes towards new and unusual/ exotic flavors and the product categories in which consumers would like to see such flavors.
- The reasons why consumers like new and unusual/exotic flavors.
- The kind of new and unusual/exotic flavors that consumers like.
- The proportion of consumers that find traditional/nostalgic flavors appealing.
- The proportion of consumers that believe that new and unusual/exotic flavors are healthier.
- How consumers define new and unusual/ exotic flavors and the kind of occasion that they are likely to seek out such flavors for.
- The proportion of consumers that say they have purchased new and unusual flavors across different categories in the last couple of weeks.
- Consumer opinions towards new and unusual textures and colors.
- The reasons why consumers like unusual textures and products with new and experimental colors.
- The proportion of consumers that like different types of textures across food and drink.
- How consumers feel about artificial colors and the extent to which they are willing to compromise on certain product attributes to ensure products do not contain artificial products.
- The proportion of consumers that like the food they eat to have bright and intense colors.
FMCG Gurus – Flavor, Color, & Texture in Asia Pacific – Regional Report – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors towards flavor, color and texture of food and drink in Asia Pacific. Findings include consumer attitudes to taste and sensory appeal, flavor trends, and opinions and behaviors to color and texture.
This report will look at the following areas:
- The attributes that consumers prioritize when deciding food and drink products they turn to.
- The categories in which consumers say they would like to see flavor innovation.
- The types of flavors that are more influential on food and drink choices.
- Consumer attitudes towards new and unusual/ exotic flavors and the product categories in which consumers would like to see such flavors.
- The reasons why consumers like new and unusual/exotic flavors.
- The kind of new and unusual/exotic flavors that consumers like.
- The proportion of consumers that find traditional/nostalgic flavors appealing.
- The proportion of consumers that believe that new and unusual/exotic flavors are healthier.
- How consumers define new and unusual/ exotic flavors and the kind of occasion that they are likely to seek out such flavors for.
- The proportion of consumers that say they have purchased new and unusual flavors across different categories in the last couple of weeks.
- Consumer opinions towards new and unusual textures and colors.
- The reasons why consumers like unusual textures and products with new and experimental colors.
- The proportion of consumers that like different types of textures across food and drink.
- How consumers feel about artificial colors and the extent to which they are willing to compromise on certain product attributes to ensure products do not contain artificial products.
- The proportion of consumers that like the food they eat to have bright and intense colors.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when pursuing a healthy lifestyle and how brands can help consumers reach these goals.
Files included in this report:
FMCG-Gurus-Flavor-Color-Texture-Asia-Pacific-Regional-Report-2025.pdf
FMCG-Gurus-Flavor-Color-Texture-Asia-Pacific-Regional-Report-2025.pptx