FMCG Gurus – Flavor, Color, & Texture in South & Central America – Regional Report – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors towards flavor, color and texture of food and drink in South & Central America. Findings include consumer attitudes to taste and sensory appeal, flavor trends, and opinions and behaviors to color and texture.
This report will look at the following areas:
- The attributes that consumers prioritize when deciding food and drink products they turn to.
- The categories in which consumers say they would like to see flavor innovation.
- The types of flavors that are more influential on food and drink choices.
- Consumer attitudes towards new and unusual/ exotic flavors and the product categories in which consumers would like to see such flavors.
- The reasons why consumers like new and unusual/exotic flavors.
- The kind of new and unusual/exotic flavors that consumers like.
- The proportion of consumers that find traditional/nostalgic flavors appealing.
- The proportion of consumers that believe that new and unusual/exotic flavors are healthier.
- How consumers define new and unusual/ exotic flavors and the kind of occasion that they are likely to seek out such flavors for.
- The proportion of consumers that say they have purchased new and unusual flavors across different categories in the last couple of weeks.
- Consumer opinions towards new and unusual textures and colors.
- The reasons why consumers like unusual textures and products with new and experimental colors.
- The proportion of consumers that like different types of textures across food and drink.
- How consumers feel about artificial colors and the extent to which they are willing to compromise on certain product attributes to ensure products do not contain artificial products.
- The proportion of consumers that like the food they eat to have bright and intense colors.
FMCG Gurus – Flavor, Color, & Texture in South & Central America – Regional Report – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors towards flavor, color and texture of food and drink in South & Central America. Findings include consumer attitudes to taste and sensory appeal, flavor trends, and opinions and behaviors to color and texture.
This report will look at the following areas:
- The attributes that consumers prioritize when deciding food and drink products they turn to.
- The categories in which consumers say they would like to see flavor innovation.
- The types of flavors that are more influential on food and drink choices.
- Consumer attitudes towards new and unusual/ exotic flavors and the product categories in which consumers would like to see such flavors.
- The reasons why consumers like new and unusual/exotic flavors.
- The kind of new and unusual/exotic flavors that consumers like.
- The proportion of consumers that find traditional/nostalgic flavors appealing.
- The proportion of consumers that believe that new and unusual/exotic flavors are healthier.
- How consumers define new and unusual/ exotic flavors and the kind of occasion that they are likely to seek out such flavors for.
- The proportion of consumers that say they have purchased new and unusual flavors across different categories in the last couple of weeks.
- Consumer opinions towards new and unusual textures and colors.
- The reasons why consumers like unusual textures and products with new and experimental colors.
- The proportion of consumers that like different types of textures across food and drink.
- How consumers feel about artificial colors and the extent to which they are willing to compromise on certain product attributes to ensure products do not contain artificial products.
- The proportion of consumers that like the food they eat to have bright and intense colors.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when pursuing a healthy lifestyle and how brands can help consumers reach these goals.
Files included in this report:
FMCG-Gurus-Flavor-Color-Texture-South-and-Central-America-Regional-Report-2025.pdf
FMCG-Gurus-Flavor-Color-Texture-South-and-Central-America-Regional-Report-2025.pptx