FMCG Gurus – Top Trend 4 – Timeless Traditions – Trend Report 2025
Report Description:
As modern life accelerates and digital overwhelm intensifies, a countertrend is emerging, marked by a demand for simplicity, familiarity, and comfort. This report explores the shifts driving consumers, especially gen z and millennials, toward comforting traditions, nostalgic experiences, and slower, more intentional lifestyles. From mindful eating to vintage aesthetics, consumers are turning toward moments that feel safe, genuine, and emotionally resonant. Through immersive storytelling, evocative branding, and emotionally charged flavors, brands have an opportunity to tap into this rising demand for comfort and nostalgia.
This report will look at the following areas:
- The emotional state of younger generations.
- The rise of slower living, mindfulness, and nature.
- How food and drink play a central role in comfort, escapism, and emotional wellness.
- The consumer demand for nostalgic flavors and traditional foods.
- The concept of “Newstalgia” and its fusion of past and present tastes.
- The importance of authenticity, values-based branding, and retro aesthetics.
FMCG Gurus – Top Trend 4 – Timeless Traditions – Trend Report 2025
Report Description:
As modern life accelerates and digital overwhelm intensifies, a countertrend is emerging, marked by a demand for simplicity, familiarity, and comfort. This report explores the shifts driving consumers, especially gen z and millennials, toward comforting traditions, nostalgic experiences, and slower, more intentional lifestyles. From mindful eating to vintage aesthetics, consumers are turning toward moments that feel safe, genuine, and emotionally resonant. Through immersive storytelling, evocative branding, and emotionally charged flavors, brands have an opportunity to tap into this rising demand for comfort and nostalgia.
This report will look at the following areas:
- The emotional state of younger generations.
- The rise of slower living, mindfulness, and nature.
- How food and drink play a central role in comfort, escapism, and emotional wellness.
- The consumer demand for nostalgic flavors and traditional foods.
- The concept of “Newstalgia” and its fusion of past and present tastes.
- The importance of authenticity, values-based branding, and retro aesthetics.
How This Report Can Benefit the Industry:
- Helps brands develop emotionally resonant products that deepen consumer loyalty.
- Inspires innovation through nostalgic flavors, heritage storytelling, and visual identity.
Files included in this report:
FMCG-Gurus-Top-Trend-4-–-Timeless-Traditions-Trend-Report-2025.pdf
FMCG-Gurus-Top-Trend-4-–-Timeless-Traditions-Trend-Report-2025.pptx