FMCG Gurus – Better for you – Improving Millennials dietary habits – Cohort Report – 2025
Report Description:
This report examines the attitudes, behaviors and purchasing habits of Millennials in the better-for-you category. Insights include the key drivers behind consumers turning to better-for-you food and drink, how better-for-you food fits within the wider goal of living a healthy lifestyle and the kinds of claims and formulations that consumers find appealing.
This report will look at the following areas:
- The proportion of consumers that plan to make improvements to their general health and wellness over the next twelve months.
- Consumer attitudes towards “healthier” claims on food and drink.
- The challenges that consumers face when trying to lead a healthy lifestyle.
- What consumers believe constitutes a healthy diet.
- How consumption of functional/fortified food has changed.
- The attributes that are important for consumers when seeking out functional/fortified food and drink.
- The kinds of better-for-you claims that consumers like to see in the indulgence category.
- The challenges that consumers face when trying to lose weight.
- The types of better-for-you claims that consumers like to see on food and drink packaging.
- The impact of meal-time fragmentation on consumers’ emotional wellness.
- The steps that consumers have taken to lose weight.
FMCG Gurus – Better for you – Improving Millennials dietary habits – Cohort Report – 2025
Report Description:
This report examines the attitudes, behaviors and purchasing habits of Millennials in the better-for-you category. Insights include the key drivers behind consumers turning to better-for-you food and drink, how better-for-you food fits within the wider goal of living a healthy lifestyle and the kinds of claims and formulations that consumers find appealing.
This report will look at the following areas:
- The proportion of consumers that plan to make improvements to their general health and wellness over the next twelve months.
- Consumer attitudes towards “healthier” claims on food and drink.
- The challenges that consumers face when trying to lead a healthy lifestyle.
- What consumers believe constitutes a healthy diet.
- How consumption of functional/fortified food has changed.
- The attributes that are important for consumers when seeking out functional/fortified food and drink.
- The kinds of better-for-you claims that consumers like to see in the indulgence category.
- The challenges that consumers face when trying to lose weight.
- The types of better-for-you claims that consumers like to see on food and drink packaging.
- The impact of meal-time fragmentation on consumers’ emotional wellness.
- The steps that consumers have taken to lose weight.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the better-for-you market by using consumer insights to suggest areas of opportunity and innovation for the future.
- Addressing the challenges: How to tailor convenience products to address the challenges consumers are facing when trying to lead a healthy lifestyle.
Files included in this report:
FMCG-Gurus-Better-for-you-Improving-Millennial-dietary-habits-Cohort-Report-2025-.pdf
FMCG-Gurus-Better-for-you-Improving-Millennial-dietary-habits-Cohort-Report-2025.pptx