FMCG Gurus – Top Trend 6 – Tech T.B.C. – Trend Report – 2025
Report Description:
Consumers are facing barriers towards living a healthy lifestyle and are expecting technology to offer solutions that are both customized and effective. This report explores opportunities and challenges in tech-based health innovation, including the cautiously optimistic acceptance of Artificial Intelligence and the desire for information to be bespoke and provided in real-time.
This report will look at the following areas:
- The challenges consumers feel they face when trying to lead a healthy lifestyle.
- The channels in which consumers would like to see tech-based innovation.
- Concerns that consumers share around tech-based innovation and the role of technology in their lifestyles.
- Use of tracking apps for health and wellness.
- Opinions around nutrition genetic testing.
- Perceptions of 3D printed food and lab-grown animal protein products.
- How consumers feel about the role of AI within health and wellness maintenance and improvement.
FMCG Gurus – Top Trend 6 – Tech T.B.C. – Trend Report – 2025
Report Description:
Consumers are facing barriers towards living a healthy lifestyle and are expecting technology to offer solutions that are both customized and effective. This report explores opportunities and challenges in tech-based health innovation, including the cautiously optimistic acceptance of Artificial Intelligence and the desire for information to be bespoke and provided in real-time.
This report will look at the following areas:
- The challenges consumers feel they face when trying to lead a healthy lifestyle.
- The channels in which consumers would like to see tech-based innovation.
- Concerns that consumers share around tech-based innovation and the role of technology in their lifestyles.
- Use of tracking apps for health and wellness.
- Opinions around nutrition genetic testing.
- Perceptions of 3D printed food and lab-grown animal protein products.
- How consumers feel about the role of AI within health and wellness maintenance and improvement.
How This Report Can Benefit the Industry:
- Helps brands understand how to support consumers to work towards lifestyle goals.
- Identify opportunities for innovation whilst building trust with consumers.
Files included in this report:
FMCG-Gurus-Top-Trends-2025-Trend-6-Tech-T.B.C.-Trend-Report-2025.pdf
FMCG-Gurus-Top-Trends-2025-Trend-6-Tech-T.B.C.-Trend-Report-2025.pptx