FMCG Gurus – Chocolate Trends – Regional Report- Europe – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors towards chocolate products in Europe. Findings include how consumer habits have changed, why consumers choose chocolate and the types of claims and ingredients that consumers find appealing.
This report will look at the following areas:
- The consumption habits of consumers and the types of chocolate products that they turn to.
- The changing consumption habits of consumers, which chocolate products are being consumed more or less.
- Consumer attitudes towards dairy products and vegetable fats in chocolate products and why consumers avoid dairy.
- The proportion of consumers that say affordability and quality are important when purchasing certain chocolate products.
- The types of chocolate products that are checked by consumers for their nutritional labelling.
- The types of ingredient claims and health claims that are appealing for consumers when purchasing chocolate products.
- The reasons why consumers eat chocolate products.
- Consumer attitudes towards sustainability in the context of chocolate products.
- The importance of good quality cocoa across different chocolate products.
- Perceptions of packaging of chocolate products.
- The extent to which consumers research information about different chocolate products.
FMCG Gurus – Chocolate Trends – Regional Report- Europe – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors towards chocolate products in Europe. Findings include how consumer habits have changed, why consumers choose chocolate and the types of claims and ingredients that consumers find appealing.
This report will look at the following areas:
- The consumption habits of consumers and the types of chocolate products that they turn to.
- The changing consumption habits of consumers, which chocolate products are being consumed more or less.
- Consumer attitudes towards dairy products and vegetable fats in chocolate products and why consumers avoid dairy.
- The proportion of consumers that say affordability and quality are important when purchasing certain chocolate products.
- The types of chocolate products that are checked by consumers for their nutritional labelling.
- The types of ingredient claims and health claims that are appealing for consumers when purchasing chocolate products.
- The reasons why consumers eat chocolate products.
- Consumer attitudes towards sustainability in the context of chocolate products.
- The importance of good quality cocoa across different chocolate products.
- Perceptions of packaging of chocolate products.
- The extent to which consumers research information about different chocolate products.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when purchasing chocolate products and how brands can help to address these issues.
Files included in this report:
FMCG-Gurus-Chocolate-Trends-Regional-Report-Europe-2025.pdf
FMCG-Gurus-Chocolate-Trends-Regional-Report-Europe-2025.pptx