FMCG Gurus – E-Commerce Trends in Europe – Regional Report – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors toward online shopping for food and drink in Europe. Findings include the proportion of consumers shopping online, key motivations and how consumers expect brands to better serve their needs in the e-commerce market.
This report will look at the following areas:
- Consumer insights into where consumers shop for their food and drink, whether it be in physical stores, online, or a combination of both, and whether they feel satisfied with the service.
- The length of time that consumers have been shopping online.
- Insights into why consumers began shopping online for food and drink.
- Whether consumers shop online at the same retailer where they purchase products at a physical store or not.
- The actions that consumers take when they cannot get a good delivery slot from their preferred online delivery service provider.
- The reasons that some consumers only shop in physical stores.
- The motivations behind why consumers continue to shop for food and drink online.
- How attentive consumers are towards ingredient claims, health claims and brand names when shopping online for food and drink.
- Consumer trust around online shopping and insights into the kinds of products consumers seek out in store as opposed to online.
- The improvements that consumers would like to see in e-commerce outlets.
- The problems consumers face when navigating e-commerce websites and how brands can combat these issues.
- Consumer willingness around paying delivery charges and the cost of delivery charges.
- How willing consumers feel about paying a premium for delivery packaging that ensures that products reach them in optimal condition.
- How willing consumers feel about paying more to buy a product online compared to its price in physical stores.
- How quickly consumers expect delivery to take when ordering from online retailers.
FMCG Gurus – E-Commerce Trends in Europe – Regional Report – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors toward online shopping for food and drink in Europe. Findings include the proportion of consumers shopping online, key motivations and how consumers expect brands to better serve their needs in the e-commerce market.
This report will look at the following areas:
- Consumer insights into where consumers shop for their food and drink, whether it be in physical stores, online, or a combination of both, and whether they feel satisfied with the service.
- The length of time that consumers have been shopping online.
- Insights into why consumers began shopping online for food and drink.
- Whether consumers shop online at the same retailer where they purchase products at a physical store or not.
- The actions that consumers take when they cannot get a good delivery slot from their preferred online delivery service provider.
- The reasons that some consumers only shop in physical stores.
- The motivations behind why consumers continue to shop for food and drink online.
- How attentive consumers are towards ingredient claims, health claims and brand names when shopping online for food and drink.
- Consumer trust around online shopping and insights into the kinds of products consumers seek out in store as opposed to online.
- The improvements that consumers would like to see in e-commerce outlets.
- The problems consumers face when navigating e-commerce websites and how brands can combat these issues.
- Consumer willingness around paying delivery charges and the cost of delivery charges.
- How willing consumers feel about paying a premium for delivery packaging that ensures that products reach them in optimal condition.
- How willing consumers feel about paying more to buy a product online compared to its price in physical stores.
- How quickly consumers expect delivery to take when ordering from online retailers.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the e-commerce industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when visiting e-commerce outlets and how brands can help to address these issues.
Files included in this report:
FMCG-Gurus-E-Commerce-Trends-in-Europe-Regional-Report-2025.pdf
FMCG-Gurus-E-Commerce-Trends-in-Europe-Regional-Report-2025.pptx