Report Description:

In an era marked by economic instability, shifting global trade dynamics, and rising living costs, the concept of “value” in the food and drink industry is being redefined. This report explores how financial pressure, evolving consumer expectations, and emotional drivers are reshaping purchasing behavior. As households face financial strain, decisions around food and beverage purchases become more complex, often forcing consumers to choose between price, nutrition, and sustainability.
Meanwhile, indulgence plays a role in how consumers perceive value, particularly in uncertain times. Brands are challenged to navigate this changing landscape by building trust, communicating quality, and delivering products that align with evolving definitions of worth. By delving into these emerging patterns, this report sheds light on how value is perceived, prioritized, and pursued in the market.