FMCG Gurus – Flavor, Color & Texture Trends in Thailand – Country Report – 2025
Report Description:
The report offers insight into consumer attitudes and behaviors towards flavor, color and texture in the food and drink markets in Thailand. The report covers key areas such as new and unusual flavors, permissible indulgence and natural coloring. The report includes actionable insights and recommendations for brands operating within the food and drink markets.
This report will look at the following areas:
- What consumers prioritize when choosing food and drink products.
- The types of flavors that consumers feel are influential on their food and drink choices.
- The product categories within which consumers like to see new and unusual flavors.
- The reasons behind consumers liking new and unusual flavors.
- The kind of new and unusual flavors that consumers like.
- Whether consumers associate new and unusual or exotic flavors with being healthier.
- The reasons why consumers find nostalgic flavors appealing.
- The proportion of consumers who say they like food and drink that has new and unusual colors and textures.
- The importance to consumers that food and drink products do not contain artificial colors and how much consumers like the food that they eat to have bright and intense colors.
FMCG Gurus – Flavor, Color & Texture Trends in Thailand – Country Report – 2025
Report Description:
The report offers insight into consumer attitudes and behaviors towards flavor, color and texture in the food and drink markets in Thailand. The report covers key areas such as new and unusual flavors, permissible indulgence and natural coloring. The report includes actionable insights and recommendations for brands operating within the food and drink markets.
This report will look at the following areas:
- What consumers prioritize when choosing food and drink products.
- The types of flavors that consumers feel are influential on their food and drink choices.
- The product categories within which consumers like to see new and unusual flavors.
- The reasons behind consumers liking new and unusual flavors.
- The kind of new and unusual flavors that consumers like.
- Whether consumers associate new and unusual or exotic flavors with being healthier.
- The reasons why consumers find nostalgic flavors appealing.
- The proportion of consumers who say they like food and drink that has new and unusual colors and textures.
- The importance to consumers that food and drink products do not contain artificial colors and how much consumers like the food that they eat to have bright and intense colors.
Files included in this report:
FMCG-Gurus-Flavor-Color-Texture-Trends-in-Thailand-Country-Report-2025.pdf
FMCG-Gurus-Flavor-Color-Texture-Trends-in-Thailand-Country-Report-2025.pptx