FMCG Gurus – Top Trend 9 – Bright and Bold – Trend Report – 2025
Report Description:
In 2025, consumers are overwhelmed by choice when they choose what food and beverage products to purchase. As a result, brands need to ensure that their products stand out and provide consumers with a holistic indulgent experience in order to reduce price sensitivity and maximize perceptions of value. This report analyzes a range of strategies that brands can employ to navigate this competitive environment and enhance market positioning.
This report will look at the following areas:
- How taste incorporates an entire holistic experience for consumers who want their products to maximize their price.
- The various flavors and textures that stand out to consumers.
- How brands can engage with younger consumers by creating shocking flavor combinations.
- Analyses how brands can maximize nostalgia through flavor and color.
- Explores how consumers look to express themselves through their product choices.
FMCG Gurus – Top Trend 9 – Bright and Bold – Trend Report – 2025
Report Description:
In 2025, consumers are overwhelmed by choice when they choose what food and beverage products to purchase. As a result, brands need to ensure that their products stand out and provide consumers with a holistic indulgent experience in order to reduce price sensitivity and maximize perceptions of value. This report analyzes a range of strategies that brands can employ to navigate this competitive environment and enhance market positioning.
This report will look at the following areas:
- How taste incorporates an entire holistic experience for consumers who want their products to maximize their price.
- The various flavors and textures that stand out to consumers.
- How brands can engage with younger consumers by creating shocking flavor combinations.
- Analyses how brands can maximize nostalgia through flavor and color.
- Explores how consumers look to express themselves through their product choices.
How This Report Can Benefit the Industry:
- Provides insight-driven analysis into what consumers are looking for in their product choices and how their perceptions of value and premium can be maximized.
- Explores how brands can shape their marketing strategies to engage with consumers and reduce price sensitivity.
Files included in this report:
FMCG-Gurus-Top-Trend-9-Bright-And-Bold-Trend-Report-2025.pdf
FMCG-Gurus-Top-Trend-9-Bright-And-Bold-Trend-Report-2025.pptx