FMCG Gurus – Top Trend 10 – Fit Me In – Trend Report – 2025
Report Description:
Busy schedules are significantly impacting consumers’ ability to lead healthy lifestyles. This report explores how consumers are looking for hassle-free solutions that offer taste and convenience without compromising on health credentials. It also examines how, as society becomes increasingly fragmented by people’s different interests and beliefs, consumers are choosing brands that they feel reflect their attitudes and outlook on life.
This report will look at the following areas:
- The challenges that consumers feel exist when it comes to leading a healthy lifestyle.
- The impact that meal-time fragmentation is having on consumers across the four generations.
- The claims that consumers like to see on product packaging and their feelings towards the simplification of such claims.
- The link between convenience and self-care.
- The level of interest in hassle-free health solutions like nutritional supplements and functional food and drink.
FMCG Gurus – Top Trend 10 – Fit Me In – Trend Report – 2025
Report Description:
Busy schedules are significantly impacting consumers’ ability to lead healthy lifestyles. This report explores how consumers are looking for hassle-free solutions that offer taste and convenience without compromising on health credentials. It also examines how, as society becomes increasingly fragmented by people’s different interests and beliefs, consumers are choosing brands that they feel reflect their attitudes and outlook on life.
This report will look at the following areas:
- The challenges that consumers feel exist when it comes to leading a healthy lifestyle.
- The impact that meal-time fragmentation is having on consumers across the four generations.
- The claims that consumers like to see on product packaging and their feelings towards the simplification of such claims.
- The link between convenience and self-care.
- The level of interest in hassle-free health solutions like nutritional supplements and functional food and drink.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when trying to lead a healthy lifestyle and how brands can help to address these issues.
Files included in this report:
FMCG-Gurus-Top-Trend-10-Fit-Me-In-Trend-Report-2025.pdf
FMCG-Gurus-Top-Trend-10-Fit-Me-In-Trend-Report-2025.pptx