FMCG Gurus – Nutritional Supplement Trends in Europe – Regional Report – 2025
Report Description:
This report examines consumer behaviors and attitudes towards nutritional supplements in Europe. The report explores trends in consumer usage, key factors influencing purchasing behavior, and preferences, including the extent to which consumers prioritize value for money and scientific backing for health claims, as well as the appeal for improvement in product efficacy and sensory appeal.
This report will look at the following areas:
- The steps that consumers have taken to improve their health over the last two years.
- The factors that are important to consumers when choosing which supplements to use.
- The proportion of consumers who feel that supplements have helped them to address health problems.
- The type of supplement formats that consumers use.
- The motivations for supplement use.
- Examination into short-term supplement usage.
- The proportion of consumers that feel they will still be using supplements over the next twelve months.
- How consumers feel that nutritional supplements can be improved.
- Demand for supplements addressing both physical and emotional health needs.
- The claims that consumers feel are important when making purchasing decisions.
- Insights into value for money and branded ingredients amid changing consumer spending habits.
- Importance of transparency and functional ingredients in health claims.
- Whether consumers research nutritional supplements.
- Insights into consumers that do not use nutritional supplements and the reasons behind this.
- The product features that all consumers feel are important when it comes to nutritional supplements.
FMCG Gurus – Nutritional Supplement Trends in Europe – Regional Report – 2025
Report Description:
This report examines consumer behaviors and attitudes towards nutritional supplements in Europe. The report explores trends in consumer usage, key factors influencing purchasing behavior, and preferences, including the extent to which consumers prioritize value for money and scientific backing for health claims, as well as the appeal for improvement in product efficacy and sensory appeal.
This report will look at the following areas:
- The steps that consumers have taken to improve their health over the last two years.
- The factors that are important to consumers when choosing which supplements to use.
- The proportion of consumers who feel that supplements have helped them to address health problems.
- The type of supplement formats that consumers use.
- The motivations for supplement use.
- Examination into short-term supplement usage.
- The proportion of consumers that feel they will still be using supplements over the next twelve months.
- How consumers feel that nutritional supplements can be improved.
- Demand for supplements addressing both physical and emotional health needs.
- The claims that consumers feel are important when making purchasing decisions.
- Insights into value for money and branded ingredients amid changing consumer spending habits.
- Importance of transparency and functional ingredients in health claims.
- Whether consumers research nutritional supplements.
- Insights into consumers that do not use nutritional supplements and the reasons behind this.
- The product features that all consumers feel are important when it comes to nutritional supplements.
How This Report Can Benefit the Industry:
- Insights into consumer purchasing behaviors can guide brands to tailor their marketing strategies effectively.
- Understanding consumer preferences helps in product development, ensuring offerings meet market demand and improve satisfaction.
Files included in this report:
FMCG-Gurus-Nutritional-Supplement-Trends-in-Europe-Regional-Report-2025.pdf
FMCG-Gurus-Nutritional-Supplement-Trends-in-Europe-Regional-Report-2025.pptx