FMCG Gurus – Confectionery Trends in North America – Regional Report – 2025

Geographies: Canada, Mexico, North America, USA Industries: Category Insight, Confectionery Published Date: 2025

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Section 1: Purchasing & Consumption

[CON487] What confectionery products have you purchased either for yourself or other members of your household within the last twelve months? Please select all that apply - 2022, 2020, 2025
[CON031] How have either your consumption habits or other household members changed over the last twelve months? Please select the answer that best fits - 2022, 2020, 2025
[CON107] How important is it that products are good quality when purchasing the following? - 2022, 2020, 2025
[CON544] How important is affordability/lower prices when purchasing the following? - 2022, 2020, 2025
[CON544] How important is affordability/lower prices when purchasing the following? - 2022, 2020, 2025
[CON107] How important is it that products are good quality when purchasing the following? - 2022, 2020, 2025

Section 2: Claims & Motivations

[CON523] At what time of day do you or other members of your household eat these products? Please select all that apply - 2022, 2020, 2025
[CON033] How often do you check nutritional labeling before eating the following products? Please select the answer that best fits - 2022, 2020, 2025
[CON184] How appealing are the following claims if related to the following type of products? - 2022, 2020, 2025
[CON517] How appealing are the following claims if related to the following type of products? - 2022, 2020, 2025

Section 3: Product Attributes

[CON802] Do you look out for any of the following claims/pledges when buying confectionery products Please select all that apply - 2022, 2025
[CON346] How important are sustainability claims/pledges when choosing what confectionery products to buy? - 2022, 2025
[CON765] How does the following type of sustainability information influence your purchasing when it comes to confectionery products? - 2022, 2020, 2025
[CON204] What kind of information do you research? Please select all that apply - 2022, 2020, 2025
[CON329] Do you ever research information about different confectionery products through different channels such as the news or social media? - 2022, 2020, 2025

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