FMCG Gurus -FMCG Gurus – Weight Loss: What’s Next for the Market? – Trend Report – 2025

FMCG Gurus – Weight Loss: What’s Next for the Market? – Trend Report – 2025

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FMCG Gurus – Weight Loss: What’s Next for the Market? – Trend Report – 2025

 Geographies: Global  Industries: Healthy Ageing, Trend Reports, Trend Resources, Weight Loss Medication  Published Date: 2025

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FMCG Gurus – Weight Loss: What’s Next for the Market? – Trend Report – 2025

Report Description:

Over the past year, FMCG Gurus has explored the emerging impact of weight loss medications, particularly those administered by healthcare professionals on the food and drink industry. As interest in GLP-1 medication intensifies, especially among consumers seeking faster solutions to manage their weight, brands must understand how this trend could disrupt traditional dietary behaviors. This report dives into the complex relationship between weight loss medication and evolving consumer attitudes toward food, health, and lifestyle choices. From polarizing perceptions to concerns over ethical use and long-term efficacy, GLP-1 products raise critical questions for food and drink companies. This trend resource is designed to guide brands through an evolving landscape of expectations and challenges, helping them anticipate how this medical-led weight loss movement could redefine product innovation, marketing strategies, and consumer engagement.

This report will look at the following areas:

  • Evolving consumer attitudes toward GLP-1 weight loss medication.
  • The implications of medically administered weight loss solutions on dietary habits.
  • Challenges consumers face in managing weight through conventional means.
  • Consumer demand for regulation and transparency surrounding GLP-1 treatments.
  • The role of the food and drink industry in adapting to this emerging health paradigm.

FMCG Gurus – Weight Loss: What’s Next for the Market? – Trend Report – 2025

Report Description:

Over the past year, FMCG Gurus has explored the emerging impact of weight loss medications, particularly those administered by healthcare professionals on the food and drink industry. As interest in GLP-1 medication intensifies, especially among consumers seeking faster solutions to manage their weight, brands must understand how this trend could disrupt traditional dietary behaviors. This report dives into the complex relationship between weight loss medication and evolving consumer attitudes toward food, health, and lifestyle choices. From polarizing perceptions to concerns over ethical use and long-term efficacy, GLP-1 products raise critical questions for food and drink companies. This trend resource is designed to guide brands through an evolving landscape of expectations and challenges, helping them anticipate how this medical-led weight loss movement could redefine product innovation, marketing strategies, and consumer engagement.

This report will look at the following areas:

  • Evolving consumer attitudes toward GLP-1 weight loss medication.
  • The implications of medically administered weight loss solutions on dietary habits.
  • Challenges consumers face in managing weight through conventional means.
  • Consumer demand for regulation and transparency surrounding GLP-1 treatments.
  • The role of the food and drink industry in adapting to this emerging health paradigm.

How This Report Can Benefit the Industry:

  • Identify opportunities to innovate and reposition products in a shifting weight-management market.
  • Understand the emerging risks and reputational challenges tied to the medicalization of weight loss.

Files included in this report:

  • FMCG-Gurus-Weight-Loss-Whats-Next-for-the-Market-Trend-Report-2025.pdf
  • FMCG-Gurus-Weight-Loss-Whats-Next-for-the-Market-Trend-Report-2025.pptx
  • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Introduction
  • [WLM104] What side effects have you experienced? Please select all that apply - 2025
  • [WM925] How has your weight changed in the last twelve months? - 2021, 2019, 2018, 2023, 2025
  • [WM922] Are you currently on a diet specifically to lose weight? - 2021, 2019, 2018, 2023, 2025
  • [WLM982] Do you currently use GLP-1 drugs or injections such as Ozempic or Wegovy? - 2025
  • [WM567] How would you describe your current attitude towards your weight? - 2021, 2019, 2018, 2023, 2025
  • [WM903] What are the key challenges that you face when trying to lose weight? Please select all that apply - 2021, 2019, 2018, 2023, 2025
  • [WLM241] Had you tried to lose weight in other ways (such as through dieting and more exercise) before you started using GLP-1 drugs or injections such as Ozempic or Wegovy? Please select the answer that best fits - 2025
  • [WLM212] What are your perceptions of GLP-1 drugs or injections such as Ozempic or Wegovy? Please select the answer that best fits - 2025
  • [WLM097] How effective do you feel GLP-1 drugs or injections such as Ozempic or Wegovy have been? - 2025
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022, 2024
  • [WLM985] To what extent do you agree with the following statements? Please select all that apply - 2025
  • [PSN280] How do you rate your diet? For instance, a very poor diet would be one where you do not get sufficient nutritional intake or over-consume ingredients that are detrimental to health - 2020, 2024
  • [WLM985] To what extent do you agree with the following statements? Please select all that apply - 2025
  • [PSN105] How often do you exercise in the average week? Please select the answer that best fits - 2020, 2024
  • [IMU841] How would you describe your usage of the following types of products? - 2019, 2020, 2022, 2024
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022, 2024
  • [WM925] How has your weight changed in the last twelve months? - 2021, 2019, 2018, 2023, 2025
  • [WM567] How would you describe your current attitude towards your weight? - 2021, 2019, 2018, 2023, 2025
  • [PSN280] How do you rate your diet? For instance, a very poor diet would be one where you do not get sufficient nutritional intake or over-consume ingredients that are detrimental to health - 2020, 2024
  • [PSN105] How often do you exercise in the average week? Please select the answer that best fits - 2020, 2024
  • [IMU841] How would you describe your usage of the following types of products? - 2019, 2020, 2022, 2024
Attitudes & Behaviors toward GLP-1
  • [WM903] What are the key challenges that you face when trying to lose weight? Please select all that apply - 2021, 2019, 2018, 2023, 2025
  • [WM922] Are you currently on a diet specifically to lose weight? - 2021, 2019, 2018, 2023, 2025
  • [WLM212] What are your perceptions of GLP-1 drugs or injections such as Ozempic or Wegovy? Please select the answer that best fits - 2025
  • [WLM985] To what extent do you agree with the following statements? Please select all that apply - 2025
  • [WLM985] To what extent do you agree with the following statements? Please select all that apply - 2025
  • [WLM982] Do you currently use GLP-1 drugs or injections such as Ozempic or Wegovy? - 2025
  • [WLM241] Had you tried to lose weight in other ways (such as through dieting and more exercise) before you started using GLP-1 drugs or injections such as Ozempic or Wegovy? Please select the answer that best fits - 2025
  • [WLM104] What side effects have you experienced? Please select all that apply - 2025
How to access the full survey
  • [WLM097] How effective do you feel GLP-1 drugs or injections such as Ozempic or Wegovy have been? - 2025

Files included in this report:

  • FMCG-Gurus-Weight-Loss-Whats-Next-for-the-Market-Trend-Report-2025.pdf
  • FMCG-Gurus-Weight-Loss-Whats-Next-for-the-Market-Trend-Report-2025.pptx
  • If you are a user, click here to login and download the report.