FMCG Gurus – Sleep Health, Clean Energy & Opportunities in the Melatonin Industry – Trend Report – 2025
Report Description:
At a time when consumers are suffering from poor sleep health, awareness of melatonin is on the rise. This report explores consumers’ health priorities, perceptions of melatonin and opportunities for brands operating in the sleep health market.
This report will look at the following areas:
- Awareness of melatonin and whether consumers seek out this ingredient in food, drinks or supplement formats.
- Nutritional supplement usage amongst consumers in the last two years.
- Consumer health concerns and which areas of health consumers plan to improve over the next twelve months.
- The health benefits that consumers associate with melatonin.
- Consumer attitudes towards their sleep health and their energy levels.
- How interested consumers feel towards food, drink and supplement products that could help improve sleep health.
- Consumer behavior that is impacting sleep health.
FMCG Gurus – Sleep Health, Clean Energy & Opportunities in the Melatonin Industry – Trend Report – 2025
Report Description:
At a time when consumers are suffering from poor sleep health, awareness of melatonin is on the rise. This report explores consumers’ health priorities, perceptions of melatonin and opportunities for brands operating in the sleep health market.
This report will look at the following areas:
- Awareness of melatonin and whether consumers seek out this ingredient in food, drinks or supplement formats.
- Nutritional supplement usage amongst consumers in the last two years.
- Consumer health concerns and which areas of health consumers plan to improve over the next twelve months.
- The health benefits that consumers associate with melatonin.
- Consumer attitudes towards their sleep health and their energy levels.
- How interested consumers feel towards food, drink and supplement products that could help improve sleep health.
- Consumer behavior that is impacting sleep health.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when trying to lead a healthy lifestyle and how brands can help to address these issues.
Files included in this report:
FMCG-Gurus-Sleep-Health-Clean-Energy-Opportunities-in-the-Melatonin-Industry-Trend-Report-2025.pdf
FMCG-Gurus-Sleep-Health-Clean-Energy-Opportunities-in-the-Melatonin-Industry-Trend-Report-2025.pptx