FMCG Gurus – Probiotic Starter Cultures & Fermented Food – Trend Report – 2025
Report Description:
Consumers are demonstrating an increasingly high level of awareness for probiotics and the concept of “good” bacteria in the gut. This is resulting in an increased interest in products made using probiotic starter cultures that can help to aid digestion and the digestive system. This report examines this growing awareness and how brands can appeal to consumers looking to purchase products made using probiotic starter cultures.
This report will look at the following areas:
- How and why awareness of probiotics and digestive health are on the rise.
- Explores what kind of products consumers are looking for.
- Examines the opportunities that exist within the industry and how brands can monopolise on these.
FMCG Gurus – Probiotic Starter Cultures & Fermented Food – Trend Report – 2025
Report Description:
Consumers are demonstrating an increasingly high level of awareness for probiotics and the concept of “good” bacteria in the gut. This is resulting in an increased interest in products made using probiotic starter cultures that can help to aid digestion and the digestive system. This report examines this growing awareness and how brands can appeal to consumers looking to purchase products made using probiotic starter cultures.
This report will look at the following areas:
- How and why awareness of probiotics and digestive health are on the rise.
- Explores what kind of products consumers are looking for.
- Examines the opportunities that exist within the industry and how brands can monopolise on these.
How This Report Can Benefit the Industry:
- Explores why consumers are expressing a growing interest in products made by probiotic starter cultures and fermented food using insight-driven analysis.
- Helps to understand what areas consumers need further education in order to boost awareness and interest in these products further, specifically in the realm of wider health benefits.
Files included in this report:
FMCG-Gurus-Probiotic-Starter-Cultures-Fermented-Food-Trend-Report-2025.pdf
FMCG-Gurus-Probiotic-Starter-Cultures-Fermented-Food-Trend-Report-2025.pptx