FMCG Gurus – BCAA: Opportunities in Muscle Recovery & Beyond – Trend Report – 2025
Report Description:
Awareness of branched-chain amino acids and the related benefits continues to grow as consumers become more conscious about their muscle health and seek out products that aid recovery and improve flexibility and strength in general. This report explores the different opportunities for brands working with BCAA as an ingredient, from sports nutrition to improving mobility and boosting energy levels.
This report will look at the following areas:
- The extent to which consumers are exercising and using sports nutrition products.
- Awareness of BCAA and understanding of its benefits.
- Awareness of amino acids.
- The types of claims that are most influential for consumers when choosing supplements.
- Muscle-related problems and injuries amongst consumers and the appeal of claims around improvement and recovery of muscles.
- Opportunities for BCAA as a functional ingredient.
FMCG Gurus – BCAA: Opportunities in Muscle Recovery & Beyond – Trend Report – 2025
Report Description:
Awareness of branched-chain amino acids and the related benefits continues to grow as consumers become more conscious about their muscle health and seek out products that aid recovery and improve flexibility and strength in general. This report explores the different opportunities for brands working with BCAA as an ingredient, from sports nutrition to improving mobility and boosting energy levels.
This report will look at the following areas:
- The extent to which consumers are exercising and using sports nutrition products.
- Awareness of BCAA and understanding of its benefits.
- Awareness of amino acids.
- The types of claims that are most influential for consumers when choosing supplements.
- Muscle-related problems and injuries amongst consumers and the appeal of claims around improvement and recovery of muscles.
- Opportunities for BCAA as a functional ingredient.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future for this ingredient.
- Addressing challenges: Understanding the challenges that consumers feel they face when trying to lead a healthy lifestyle and how brands can help to address these issues.
Files included in this report:
FMCG-Gurus-BCAA-and-Opportunities-in-Muscle-Recovery-and-Beyond-Trend-Resource-2025.pdf
FMCG-Gurus-BCAA-and-Opportunities-in-Muscle-Recovery-and-Beyond-Trend-Resource-2025.pptx