Published: December 2016
This Country Profile examines consumer attitudes and behaviors in France, using FMCG Gurus’ eight mega-trend framework. The report examines how key trends such as health and wellness, quality and indulgence and convenience and simplicity are evolving, what challenges exist for industry players across the FMCG market and what opportunities are emerging as need states continue to evolve.
Published: December 2016
This Country Profile examines consumer attitudes and behaviors in France, using FMCG Gurus’ eight mega-trend framework. The report examines how key trends such as health and wellness, quality and indulgence and convenience and simplicity are evolving, what challenges exist for industry players across the FMCG market and what opportunities are emerging as need states continue to evolve.
Files included in this report:
1499243550wpdm_Understanding consumer trends in the France grocery market.pdf