FMCG Gurus – Less is more: The Rise of Minimalist Diets – Trend Report – 2025
Report Description:
This report examines how consumers are changing their diets and how their understanding of avoidance and moderation of “dietary evils” has developed based on scientific research, media attention and public opinion. The report explores consumer awareness of ultra-processed food and drink, the type of ingredient claims that consumers find appealing and the different need states of consumers that are making changes to their diets.
This report will look at the following areas:
- The areas of wellness that consumers are planning to make improvements to over the next twelve months.
- How consumers define ultra-processed food and the proportion of consumers that say they understand the difference between UPFs and “processed” products.
- The claims that consumers like to see on product packaging.
- The amount of time that consumers spend looking at nutritional labelling when making purchasing decisions.
- The challenges that consumers feel they face when it comes to trying to lead a healthy lifestyle.
- How dietary habits are changing across the four generations.
- How consumers with different need states are already monitoring nutritional intake.
- How consumers describe a healthy diet.
FMCG Gurus – Less is more: The Rise of Minimalist Diets – Trend Report – 2025
Report Description:
This report examines how consumers are changing their diets and how their understanding of avoidance and moderation of “dietary evils” has developed based on scientific research, media attention and public opinion. The report explores consumer awareness of ultra-processed food and drink, the type of ingredient claims that consumers find appealing and the different need states of consumers that are making changes to their diets.
This report will look at the following areas:
- The areas of wellness that consumers are planning to make improvements to over the next twelve months.
- How consumers define ultra-processed food and the proportion of consumers that say they understand the difference between UPFs and “processed” products.
- The claims that consumers like to see on product packaging.
- The amount of time that consumers spend looking at nutritional labelling when making purchasing decisions.
- The challenges that consumers feel they face when it comes to trying to lead a healthy lifestyle.
- How dietary habits are changing across the four generations.
- How consumers with different need states are already monitoring nutritional intake.
- How consumers describe a healthy diet.
How This Report Can Benefit the Industry:
- Addressing challenges: Understanding the challenges that consumers feel they face when trying to lead a healthy lifestyle and how brands can help to address these issues.
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future for this ingredient.
Files included in this report:
FMCG-Gurus-Less-is-more-The-Rise-of-Minimalist-Diets-Trend-Report-2025.pdf
FMCG-Gurus-Less-is-more-The-Rise-of-Minimalist-Diets-Trend-Report-2025.pptx