FMCG Gurus – Ingredient Integrity & Distrust – Trend Report – 2025
Report Description:
In an age of mass consumerism, health and sustainability are influential factors for consumers that are deemed to be interlinked via the ingredients used in product formulation. This means that consumers can be skeptical towards processing, ethical, and wellness claims made by brands. This report examines how consumers react to brands that they distrust and what brands can do to gain the support of consumers.
This report will look at the following areas:
- Explores which claims consumers prioritize when shopping and why.
- Examines why consumers are wary of complex labeling in relation to ingredients.
- Analyses how production and product formulation effect trust levels.
- How sustainability credentials play an important role in effecting consumer trust.
FMCG Gurus – Ingredient Integrity & Distrust – Trend Report – 2025
Report Description:
In an age of mass consumerism, health and sustainability are influential factors for consumers that are deemed to be interlinked via the ingredients used in product formulation. This means that consumers can be skeptical towards processing, ethical, and wellness claims made by brands. This report examines how consumers react to brands that they distrust and what brands can do to gain the support of consumers.
This report will look at the following areas:
- Explores which claims consumers prioritize when shopping and why.
- Examines why consumers are wary of complex labeling in relation to ingredients.
- Analyses how production and product formulation effect trust levels.
- How sustainability credentials play an important role in effecting consumer trust.
How This Report Can Benefit the Industry:
- Offers insight into how brands can earn the trust of consumers in 2025.
- Explores and recommends which key claims are most effective in gaining the support of consumers.
Files included in this report:
FMCG-Gurus-Ingredient-Integrity-Distrust-Trend-Report-2025.pdf
FMCG-Gurus-Ingredient-Integrity-Distrust-Trend-Report-2025.pptx