Report Description:

This report delves into the role of emotional wellbeing and human connection in consumers’ daily lives. As the pace of modern living intensifies, people are becoming more conscious of how their social habits, digital behaviors, and personal priorities influence their mood and relationships. This report explores how consumers are re-evaluating what matters most to them, placing greater emphasis on meaningful interactions and shared experiences with loved ones. It investigates how consumers navigate moments of solitude versus connection, the impact of technology on real-world engagement, and the growing desire to prioritize emotional wellness through everyday activities.

With a renewed focus on togetherness, food and drink occasions are seen as opportunities to bring people together, whether in the home or outdoors. The findings provide a clear lens into how brands can support consumers in reconnecting with themselves and others through emotionally resonant, shareable experiences.