FMCG Gurus – Ultra-Processed Food and Drink – Global Report – 2025
Report Description:
Consumer trust in food and drink manufacturers remains low, with growing concerns that processing methods and ingredient choices are contributing to diet-related health issues. Despite these worries, many consumers continue to buy such products due to their taste, convenience, and affordability. This report explores how consumers assess ultra-processed foods and identifies the most effective claims and incentives brands can use to help reduce feelings of guilt associated with their consumption.
This report will look at the following areas:
- Analyses why consumer trust towards food and drink is relatively low.
- Explores how and what consumers perceive ultra-processed food and drink to be.
- The health problems that consumers associate with ultra-processed food and drink.
- Explores how and why consumers are actively trying to moderate their consumption of ultra-processed food and drink.
- Which barriers consumers associate when attempting to moderate their intake of ultra-processed food and drink.
- Analyses which categories are most associated with ultra-processed.
- Explores why consumers are still turning to ultra-processed food and drink irrespective of health-concerns.
FMCG Gurus – Ultra-Processed Food and Drink – Global Report – 2025
Report Description:
Consumer trust in food and drink manufacturers remains low, with growing concerns that processing methods and ingredient choices are contributing to diet-related health issues. Despite these worries, many consumers continue to buy such products due to their taste, convenience, and affordability. This report explores how consumers assess ultra-processed foods and identifies the most effective claims and incentives brands can use to help reduce feelings of guilt associated with their consumption.
This report will look at the following areas:
- Analyses why consumer trust towards food and drink is relatively low.
- Explores how and what consumers perceive ultra-processed food and drink to be.
- The health problems that consumers associate with ultra-processed food and drink.
- Explores how and why consumers are actively trying to moderate their consumption of ultra-processed food and drink.
- Which barriers consumers associate when attempting to moderate their intake of ultra-processed food and drink.
- Analyses which categories are most associated with ultra-processed.
- Explores why consumers are still turning to ultra-processed food and drink irrespective of health-concerns.
How This Report Can Benefit the Industry:
- Explores and recommends how brands can combat consumer concerns and fulfil certain need states.
- Provides insight into how and why consumers hold certain perceptions about ultra-processed food and how this affects their purchasing behaviour.
Files included in this report:
FMCG-Gurus-Ultra-Processed-Food-and-Drink-Global-Report-2025.pdf
FMCG-Gurus-Ultra-Processed-Food-and-Drink-Global-Report-2025.pptx