FMCG Gurus – Supplement Formats – Balancing Efficacy and Ease of Use – Trend Report – 2025
Report Description:
There has been a shift in what consumers are focusing on when it comes to their current health and wellbeing. Spending on wellness products is now more considered, with consumers seeking maximum value and efficacy. Whilst efficacy is crucial in shaping perceptions of value, ease of use also significantly influences purchase choice. This report explores how consumer attitudes and behaviors towards their health and wellness is influencing their choice of supplement formats.
This report will look at the following areas:
- How consumers are approaching their health and wellness has changed over the last couple of years.
- The areas of health that consumers are planning to make improvements to in the next twelve months.
- The challenges that consumers feel exist when it comes to leading a healthy lifestyle.
- The proportion of consumers who say that they have used nutritional supplements in the last two years to boost their health.
- The supplement formats that consumers have used in the past two years.
- The factors that are important when consumers are choosing which supplements to use.
FMCG Gurus – Supplement Formats – Balancing Efficacy and Ease of Use – Trend Report – 2025
Report Description:
There has been a shift in what consumers are focusing on when it comes to their current health and wellbeing. Spending on wellness products is now more considered, with consumers seeking maximum value and efficacy. Whilst efficacy is crucial in shaping perceptions of value, ease of use also significantly influences purchase choice. This report explores how consumer attitudes and behaviors towards their health and wellness is influencing their choice of supplement formats.
This report will look at the following areas:
- How consumers are approaching their health and wellness has changed over the last couple of years.
- The areas of health that consumers are planning to make improvements to in the next twelve months.
- The challenges that consumers feel exist when it comes to leading a healthy lifestyle.
- The proportion of consumers who say that they have used nutritional supplements in the last two years to boost their health.
- The supplement formats that consumers have used in the past two years.
- The factors that are important when consumers are choosing which supplements to use.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when pursuing a healthy diet and lifestyle and how brands can help consumers reach these goals.
Files included in this report:
FMCG-Gurus-Supplement-Formats-Balancing-Efficacy-and-Ease-of-Use-Trend-Report-2025.pdf
FMCG-Gurus-Supplement-Formats-Balancing-Efficacy-and-Ease-of-Use-Trend-Report-2025.pptx